PLANT  YOUR  BRAND

So you got yourself a precious, innovative and authentic brand, established and rich in tradition or brand new. And you are looking for the perfect environment - to expand or to grow, develop strong roots and bear delicious fruits. THE GARDENERS take your brand and plant it right where it can prosper on local, regional, national or international level. We believe in the success of authentic brands and promote this through the use of our extensive experience and marketing skills.
No matter if on lower or on higher scale.

" Great independent brands often face financial limits to expand their sales into other territories. Our fair model and professional network enables brands to cross borders. "

– RAOUL SCHEIMEISTER –

" Brand seeding is the perfect instrument to meet our clients brand building strategy.
It plays a fundamental role in the success of tomorrow. "

– WANJA SCHULTZ-BRUMMER –

WHAT  WE  DO

We provide an organic network and excellent expertise in brand development, strategic marketing and smart distribution for independent brands with transparent and visionary concepts, mainly for gastronomy, premium retail and brand-new products in food and beverages.

THE  SERVICE  WE  PROVIDE

Please check out our services and profit from our green thumbs and great work experiences about seeding brands and harvesting great returns. Let's sow your seeds and grow these into a big and deep-rooted tree with delicious fruits.

BRAND SEEDING

by our gardeners – product placement at the key targets, helping us control the management of demand and allowing us to position our portfolio in smart "mix" distribution including rapidly rotating soft drinks and excellent spirits from the international bar scene

DISTRIBUTION & LOGISTICS

Whether through direct sales or via the delivery route through wholesalers - thanks to our own trading company Tranquillo, with headquarters in Hamburg, we guarantee our partners immediate availability of their products in the distribution area and are thus independent in the starting phase of product launches. This helps accelerate direct growth. Furthermore, we offer our customers intact logistic chains and provide our employees quick access to POS and samples for their sales activities.

SALES AND ACCOUNT MANAGEMENT

On Trade: customer acquisition, customer care, product activation and reporting
Off Trade: direct sales, central listings EZH, customer / shelf management through trading partners

 

TRADE SUPPORT

on/off: activation, training, tasting, sampling, POS, special incentive program

BRAND POSITIONING AND CONSULTANCY

conceptualization of market entry, consulting in marketing and sales planning, brand building, relaunch concepts and corporate design

WHOLESALER SELL-IN AND MANAGEMENT

buying in great brands and delivering to the right targets

EVENTS

key influencer incentive, trade show, trade sampling, festival, launch party

MARKET RESEARCH

monitoring market, verification of market size, competition analysis

GASTRONOMY & EVENT CONSULTING

Application of perennial restaurant- and event planning experience, placement of brands in new and innovative catering and event concepts, event management and execution of catering on request. Organic growth, attractive style and valid input, focused on one direction: straight forward


Whatever your brand needs, we serve it
‐ with matching concepts and just to the right audience.

Fees: We are committed to help small brands grow organically and all natural.
We therefore apply fair payment models dealt with our clients individually.
Please get in touch via

THE  BRAND  BOTANISTS

Let us introduce ourselves. We are professional brand botanists by heart and experience. Valid know-how in marketing, distribution and logistics from theory to real life praxis is the ideal substrate for independent brands.

 

WANJA SCHULTZ-BRUMMER

Executive Partner, Marketing and Sales, Hamburg and national

Strategy, innovative brand communication and the "down-to-earth" distribution are his key disciplines. As soon as a new, exciting brand is launched, he opens the door to more growth. In his last position as the national and international brand manager of www.28Black.com (formerly 28BLACK) he played a decisive role in the success of the brand and has built up an efficient network both in Off/On Trade. He is an excellent networker and received in 2014 the award "Carlsberg 2014 - Best newcomer of the year" as co-owner of Chapeau! Grill & Bar in Hamburg.

 

RAOUL SCHEIMEISTER

Executive partner, Logistics and Trade, Hamburg and national

Scheimeister is an absolute all-rounder: originally a passionate cook and connoisseur, he founded in 1995 the Tranquillo GmbH in Hamburg-Altona. Through sales of exquisite olive oil, coffee, wines and culinary specialties he has established a solid trading company, existing for more than 20 year. Scheimeister has been supporting and consulting many start-ups in the north and is involved in the success of brands such as Pascucci Caffè, Lemonaid, Viva con Aqua, Cucumis and Premium Cola, to name just a few. With its own coffee roasting brand Black Delight Coffee GmbH he entered the manufacturing business. His distinctly modern and indigenous coffee flavors pamper coffee lovers at culinary hotspots in Hamburg such as Bullerei restaurant by celebrity chef Tim Mälzer.

 

ROZALLA TAPPER

Creative Gardener, PR/Marketing & Distribution, Berlin

Based in Berlin, Germany, our silver bullet Tapper pushes our company presence on all levels of marketing & communication and ensures through active distribution strategies the increase of sales volume of our brands in top on trade and premium retail. As a food lover and design advocate, the detection of new cultural trends is her driving force. Coming from a fashion background with longterm experience in the position of the PR, Marketing and Social Media coordinator for fashion retailer American Apparel (Germany), her core areas are in content marketing, active sales distribution, intelligent product placement solutions and communication- and social media strategy development.

 

BRANDS / REFERENCES

We recommend you to visit our customers and partners.

AQUA MONACO

glacier water from the alps and classic fillers for the bars

HUUBERT

classics with a modern twist - Wine spritzer meets contemporary packaging

BORDIGA

traditional manufactory of vermouth, bitters, gin, vodka and tinctures since 1888.

AMARO MONDINO

all natural handcrafted bavarian amaro

CHÍMPANSKÍ

sparkling wine that supports your inner monkey

BORGMANN 1772

german herbal liqueur created by mr and mrs borgmann

MEZCAL ATENCO

artisanal mezcal from the mexican mountains

TRANQUILLO

our distribution and wholesale platform in the north

We are constantly watching out for new brands.

If you want to be a part of our garden, please contact us.

BEST PRACTICE CASES

BORGMANN 1772

Type: Tasting, Events

Location: Bullerei Hamburg

GET  IN  TOUCH

THE BRAND GARDENER UG (haftungsbeschränkt) & CO. KG
Waidmannstrasse 12c | Haus 4 | 22769 Hamburg

+49 40 4318 0049

Want to work with us? You have a project you're interested in discussing with us?
You have a good idea or product? We can help!

 
 
 

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