Background

15 years of brand leadership
for food, drinks
& hospitality.

FMCG, hospitality, international brand development and my own entrepreneurial responsibility: I know brands from several sides of the market.

Borgmann1772 – product photography
My portrait
The Brand Gardener
Brand & Commercial Consulting

Experience focus

What I bring.

15+years in brand and commercial leadership
3core fields: food, drinks & hospitality
4capability areas: strategy, go-to-market, commercial consulting & leadership
Leadership · interim · founding – own entrepreneurial and leadership responsibility

Strategic brand work meets my own experience in leadership, founding and market development: from positioning and relaunch to delivery in retail and hospitality.

The Brand Gardener

Founder & Brand / Commercial Consultant

Independent consulting in brand strategy, commercial growth and go-to-market, today also as interim and fractional lead.

Julius Meinl Deutschland GmbH

Marketing Lead Germany

Coffee brand in retail, 500+ stores: marketing and sales strategy, retail and POS concepts, social media and campaign management.

Vivere GmbH

Director of Brands · Food & Non-Food

Established the food division and developed an integrated brand portfolio.

Joybräu GmbH

Head of Marketing

360° brand relaunch, design taken over from OeTTINGER; content strategy and campaigns.

ahead GmbH

Head of Brand & Services

Brand relaunch and new CI, expansion towards functional food; social media, content, influencers.

Ben Green GmbH & Co. KG

Managing Director / COO

Managing Director / COO. Built the hospitality concept, opened the first location, led team and partners.

Chapeau! Grill & Bar

Co-Founder & Commercial Director

Co-founder of a grill & bar with up to 40 employees. Brand partnerships with Bacardi, Carlsberg and Diageo; “Carlsberg Bester Newcomer” 2014.

Calidris 28 AG / Splendid Drinks AG

Global Brand Manager 28BLACK

Rebranding of the energy drink brand to 28BLACK, market entries across Europe, US launch in New York (interim US marketing manager).

Earlier roles & education

Foundations

Colt Communication GmbH, Popular Creative GmbH and Scottish & Newcastle Deutschland. B.A. Event Management, London Metropolitan University.

Today

What does your brand need next?

Strategy project, growth decision or interim lead: tell me briefly what it is about.

Get in touch