Services
Strategic positioning, commercial development and experienced leadership for brands that need to build demand and market share — not just look good.
Positioning, brand architecture, relaunch: I build the foundation for a brand that stands apart and holds in the market. Market, audience and brand analysis give a clear direction for portfolio, communications and identity.
Brand, marketing and sales on one course: audience and market prioritisation, channel strategy, portfolio and launch concepts, roadmap. I think retail and on-trade in from the start.
Leadership for a defined period or part-time: as interim lead for brand and marketing, or as a regular sparring partner for management. I set priorities, connect brand and revenue goals and steer decisions, budgets and partners. Interim bridges transitions, fractional gives you senior experience on an ongoing basis.
Working together
What does your brand need now?
A clear strategy project, ongoing sparring or interim leadership: in a first conversation I clarify goals, responsibilities and how we work together. My contribution is strategy, concept and steering. Delivery runs with your team and, where needed, specialist partners.
Discuss a project